Marcin Hofman, MA, is a PhD candidate at the Doctoral School of the University of Gdańsk, affiliated with the Faculty of Economics, and a staff member at the Department of Electronic Economy. His research interests include e-commerce, the digital economy, online marketing, and the impact of innovation and regulation on enterprises’ competitive advantage. He also has practical business experience in e-commerce and online sales. He is particularly interested in Türkiye’s economy and in the development of academic and economic cooperation between Poland and Türkiye. He has experience in academic cooperation with Istanbul Technical University.